WeWork is a company that started in 2010. They rent empty spaces and then rent them out to people who need them for offices, classes, or parties. WeWork also created a community where members can meet each other online and offline to find business opportunities.
WeWork's social media marketing is very successful. Their motto is "Community is the catalyst," which means they are not just selling office space but building a community of people with similar interests and goals. They use social media platforms like Facebook, Instagram, and YouTube to share their mission and help their customers grow.
For example, they have a 30-second video on YouTube that shows how to use office space effectively and beautifully. These videos are attractive and educational, helping viewers learn how to make the best use of their office space.
WeWork also uses hashtags to help customers share their stories. This strategy increases brand visibility and makes customers feel like part of a community, which builds brand loyalty.
Overall, WeWork's social media marketing is successful because they focus on building a meaningful community, not just selling a product. Their visual content is attractive and educational, and they maintain consistent brand communication. This strategy helps them attract many customers and improve their brand reputation
Link
https://inboundmarketing.com.tw/b2b-social-media-marketing-casestudies/
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